Portale di Ateneo - Unibs.it Portale di Ateneo - Unibs.it

The course focuses on the following main topics:
- What is strategy?
- The evolution of strategy notion
- The main strategy actors (corporate governance bodies, organizational structure and stakeholders)
- The strategy process
- Strategy and value creation
- Strategy and corporate social responsibility
- The appraisal of firm performance
- The basic framework for strategic analysis
- Industry analysis
- Resources and capabilities in strategy formulation
- Strategy formulation and strategy implementation
- The different levels of strategy
- The notion of competitive advantage; the external sources of competitive advantage; the internal sources of competitive advantage; the innovation
- International expansion, diversification, vertical integration, external growth strategies