ATTENDING STUDENTS
Textbook:
Dhruv Grewal,Michael Levy,M: Marketing, 4/e, 2015, McGraw-Hill, ISBN: 0077861027
Attending students will study chapters 1, 2, 5, 6, 9, 11, 13. The other themes will be covered in class and studied using class material that will be provided.
NOT ATTENDING STUDENTS
Textbook:
Dhruv Grewal,Michael Levy,M: Marketing, 4/e, 2015, McGraw-Hill, ISBN: 0077861027
Not attending students will study the entire book.
Suggested journals for further readings:
- Journal of Marketing
- European Journal of Marketing
- International Journal of Consumer Studies
- International Marketing Review
- Journal of Advertising
- Journal of Brand Management
- Journal of Business Ethics
- Journal of Marketing Management