Portale di Ateneo - Unibs.it Portale di Ateneo - Unibs.it

The scope of the course is to give the students both the instruments and the capabilities to identify analyze and solve complex marketing problems. At the end of the course every student should be able to develop marketing strategies and a marketing plan.

KNOWLEDGE AND UNDERSTANDING
Comprehension of the Marketing process activities.
Comprehension of the Market Analysis.
Comprehension of the Marketing strategies.
Comprehension of the Marketing mix.
APPLYING KNOWLEDGE AND UNDERSTANDING
Development of the marketing plan.
Application of models and tools.
Intercultural communication.
Public speaking.
MAKING JUDGEMENTS
The student must be able to develop independent and ethical judgments even on corporate realities and marketing problems of which there is incomplete information.
COMMUNICATION SKILLS
Among the expected learning outcomes there is also the development of interpersonal communication skills aimed at analyzing / solving problems and sharing ideas. The preparation and exhibition of group work will allow students to improve their interpersonal communication and public speaking skills.
LEARNING SKILLS
The aim of the course is to develop those learning skills (curiosity / interest) that allow students to continue the study in an autonomous and continuous.